![]() Utilize emotional language to appeal to the reader’s curiosity and create a sense of urgency. Use strong action verbs and specific language to convey the essence of the story. Make Headlines Clear And Conciseįocus on making headlines clear, concise and captivating. Even though the main ingredients should include strong keywords, conversely, the combination of words needs to provoke one of the senses, trigger certain emotions and stimulate the reader’s curiosity to “click and read more.” I wrote an article titled “My CEO Is Better Than Yours,” and guess what happened? The click rate exploded. The most significant factor lies in human psychology. Think about the image you use as much as the headline you write. Our analytics work shows that when we use the wrong image, likes, comments and other forms of participation greatly decrease. Our subconscious mind will see an image and decide if a brand or company really knows us or not. Since the average attention span is short, we must think of what makes an impact. ![]() ![]() Consider The Image As Much As The Headline ![]() Whether it is a press release, blog post or bylined article, your headline will be among a sea of other content, so if readers do not immediately recognize the unique value in what you have to say, you have already lost their attention. Hone in on what makes your story different from what has previously been said on the topic. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |